News

2009

December 11

[From Member]  Exhibition Report on "Inter BEE 2009" – Hitachi Maxell

Ichiro Yamashita
New Business Development Group, Global Sales and Marketing Division
Hitachi Maxell, Ltd.

Name International Broadcast Equipment Exhibition 2009
(a.k.a. Inter BEE 2009)
Sponsored by JEITA: Japan Electronics and Information Technology Industry Association
Period Wednesday, November 18th - Friday, November 20th (3 days)
Location Makuhari Messe Halls 4 to 8 (Chiba, Japan)
Web site http://www.inter-bee.com/en/
Registered visitors 31,694

Exhibition Report

Hitachi Maxell joined Inter “BEE 2009” held from November 18 to 20, 2009 at Makuhari Messe, Japan and introduced Maxell-brand products at the booths of Kyoshin Communications Co., Ltd (Maxell’s distributor) and Amulet, Inc. (Shining Technology’s distributor in Japan, with whom Hitachi Maxell has technical relationship.).


Kyoshin Communications Co., Ltd

Kyoshin Communications' booth
Kyoshin Communications' booth
Hitachi Maxell's iVDR-EX 500GB (prototype) &250GB
Hitachi Maxell's iVDR-EX 500GB (prototype) & 250GB

A newly developed Maxell-brand iVDR-EX 500GB (prototype) and 250GB were showcased along with iVDR EX Adapter and iVDR 4-Bay Adapter (also prototype). Kyoshin Communications introduced “Ultra High-Speed Reader/Writer” (image right below) which equips multiple card slots; iVDR-EX, P2 card, SxS card, SD card and CFD card and enables high-speed data transfer between these medium. The use case of iVDR-EX was explained several times a day using a large screen at the presentation corner. It was successful to appeal to visitors that iVDR-EX is best suited to file-base work flow as a bridge media for broadcasting system.


Booth Appearance
Booth Appearance
Kyoshin Communications' “Ultra High-Speed Reader/Writer”
Kyoshin Communications'
“Ultra High-Speed Reader/Writer”

*Kyoshin Communications Co., Ltd is a distributor of professional products of Hitachi Maxell, Ltd.




Shining Technology, Inc. (AMULET, Inc., distributor in Japan)

Shining Technology's field recorder, “iVDR VC102”
Shining Technology's field recorder, “iVDR VC102
Shining Technology's field recorder, “iVDR VC102”

A newly-developed field recorder, “iVDR VC102” (image top) compatible with iVDR-EX was displayed at Shining Technology’s booth. Incorporating iVDR-EX, this field recorder realizes interconnections between HDV or DVCPRO types of video camera recorders using i.LINK (IEEE1394) interface and enables to records video data on iVDR-EX simultaneously with recording on the tape, and iVDR-EX can be used with PCs for editing without capturing process, which is normally required to the tape media. To compare with existing field recorder with built-in HDD, this iVDR-EX, a portable HDD makes it easy to hand a video data over to the editing process only by taking out an iVDR-EX just after shooting. Also, you can quickly start next shooting by just inserting another iVDR-EX without taking the adapter unit out from the camera device. This field recorder makes it possible to realize low cost, effective and quick work flow to every broadcasting system. Their exciting exhibition received great responses from many visitors throughout the show.

*Shining Technology, Inc developed a field recorder, “iVDR VC102” based on the technical relationship with Hitachi Maxell, Ltd.


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